This new make-up trend is called Faux freckles. It was initiated by beauty vlogger, Batalash Beauty also known as Dominique. She has shared colourful faux freckle tutorials on her YouTube page.
It entails dotting the face with brightly coloured spots. According to Dominique the look is achieved by painting liquid lipstick on the back of the hand and applying the shades with different precision liner or concealer brushes to create a variety of freckle sizes.
The trend has gone mainstream, sparking a craze of users who post their own pictures of the trend.
See more pictures below…